/ writing
Notes from inside the crawl.
Practical technical SEO, written from work I've actually done. No fluff, no listicles for the sake of it.
Articles
2026-08-01
What Is SEO? A Straight Answer From an SEO Analyst
A practical, jargon-free explanation of search engine optimization - how it works, its three layers, and why it matters.
2026-08-01SEO in Nepal: What Actually Works for Local Businesses
How Nepali businesses search, get found online, and the technical mistakes that cost them rankings.
2026-06-16A technical SEO audit checklist I actually use
The exact order I work through a site when something isn't ranking - from crawlability and indexing down to sitemaps and status codes - and why sequence matters.
/ drafts
On the way
Topics I'm writing up next. No links yet - I don't ship pages before they're ready (and neither should your sitemap).
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Why empty pages kill rankings without a single error message - fixing Soft 404s
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Verifying a domain property in Search Console with DNS
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