/ writing

Notes from inside the crawl.

Practical technical SEO, written from work I've actually done. No fluff, no listicles for the sake of it.

featured · 2026-06-16

A technical SEO audit checklist I actually use

The exact order I work through a site when something isn't ranking - from crawlability and indexing down to sitemaps and status codes - and why sequence matters.

auditindexingchecklist

/ drafts

On the way

Topics I'm writing up next. No links yet - I don't ship pages before they're ready (and neither should your sitemap).

Why empty pages quietly kill rankings - fixing Soft 404s

draft

Verifying a domain property in Search Console with DNS

draft

Splitting a giant sitemap without breaking coverage

draft