Crawl and indexability
Whether the site is reachable, visible to bots, and being interpreted as a normal indexable website rather than a blocked or duplicate version.
/ audits
Technical SEO Audit in Nepal
A practical website audit for crawlability, indexing, redirects, canonicals, Search Console issues and implementation priorities.
A technical SEO audit is not a cosmetic review. It is a check on whether Google can reach the website, understand it accurately, and trust the pages enough to show them in response to real queries.
I audit the parts of the site that often cause the most visible problems: indexing, canonicalization, status codes, sitemap quality, internal links, Search Console coverage, and the live implementation details that affect crawl and rank.
The audit is structured around what matters first. If a page is blocked, redirected incorrectly, or misidentified as a duplicate, the rest of the work is just noise until that layer is fixed.
/ audit checklist
What the audit checks
Status codes and redirects
Whether pages return the right response codes, whether redirects are clean and single-hop, and whether 4xx and 5xx paths are being left behind.
Canonicalization and duplicate URLs
Whether duplicate URL variants are splitting signals or confusing Google over the canonical version of each page.
Sitemap and robots review
Whether the sitemap includes only canonical, live pages and whether robots instructions accidentally block pages that should be crawlable.
Internal links and orphan pages
Whether relevant pages have enough internal links to be discovered, and whether important URLs are stranded without a real path to crawl.
Page metadata and headings
Whether titles, meta descriptions, heading structure, and the visible page content align with the actual user intent and business service or topic.
Image and performance checks
Whether layout shifts, image sizing, and other performance issues are creating unnecessary friction for both users and technical quality signals.
Structured data validation
Whether schema is truthful, present where it is visible, and not claiming facts or entities that do not actually exist on the page.
/ Search Console
Search Console review
When access is available, I review indexing coverage, crawl errors, canonical selection, and the reasons Google is flagging specific URLs. This is often where the real story appears: coverage data is frequently more useful than a surface-level visual audit because it reflects the actual engine view.
I also look at internal link patterns, duplicate pages, and any technical issues that are reducing crawl efficiency or hiding a page from normal discovery.
/ output
Prioritized output
Blocking issues
Pages not indexable, accidental noindex, server errors, severe redirect errors, or blocked crawl paths.
Relevance issues
Incorrect canonicals, duplicate URL variants, broken internal links, and sitemap problems.
Quality issues
Metadata mismatch, orphan pages, weak internal structure, missing alt text, and performance friction.
Incremental gains
Small structural refinements, additional internal linking, and content organization improvements.
/ checklist
Implementation and verification
After the audit, the next step is implementation and verification. That means checking the live pages after fixes are applied, confirming the canonical target, checking URL status and coverage, and making sure Search Console reflects the actual state of the site rather than the last staging build.
This is the difference between a report and a useful fix path. The strongest audits do not stop at diagnosis; they leave the site with a clear, prioritized action plan and a way to confirm that the issues are actually resolved.
For educational support, see the technical SEO audit checklist article and the broader SEO in Nepal article.
Request a technical website audit
Send the site URL, and I will review the crawl, indexing, canonical, redirect, sitemap, and Search Console state with a practical implementation plan.